Mara Sternthal Named Senior Vice President of Business Development for Ascent Media’s Global Media Exchange
BACK TO ALL NEWSSANTA MONICA, Calif. - Jan 13, 2009 -- Ascent Media Group, a leading provider of creative, technical and distribution services to the media and entertainment industries, has named Mara Sternthal senior vice president of Business Development for its Global Media Exchange (GMX) service. In her role, Sternthal will spearhead efforts to bring buyers and sellers of premium content onto the platform and will be based in Santa Monica.
GMX, which will launch later this year, will be the first worldwide online marketplace to connect buyers and sellers of professional video content onto a virtual platform. For more information about the service, go to: www.gmxmarket.com.
“Mara brings a breadth of industry and business development experience and will be instrumental in securing strategic partnerships and readying the GMX platform for successful launch and subsequent growth,” said Jose Royo, CEO of Ascent Media.
“I am excited about the launch of GMX and my role helping to usher in a new era of business for Ascent Media Group and the industry. As an online platform, GMX will bring together buyers and sellers of professional video content in a virtual marketplace leveraging their current efforts to network, search, screen and ultimately transact.” added Sternthal.
Previous to joining Ascent Media Group, Sternthal consulted entertainment and new media clients, specializing in developing and implementing content acquisition and programming strategies, sourcing new revenue opportunities, negotiating partnerships and alliances. Her clients included VCs and institutional investors, and media and technology companies such as Microsoft.
Prior to becoming a consultant, Sternthal served as senior vice president of Business Affairs and Development at Paramount, overseeing the full spectrum of transactions for the Home Video Group and the development of new media business worldwide. Sternthal led her team in structuring and closing Paramount’s first content deals with online video platforms, including Amazon, Apple and CinemaNow. She was also a Paramount board representative for Movielink, the first studio-owned movie download service on the Internet.
Sternthal has also held senior leadership positions during her career with Warner Bros. and Sony Pictures Entertainment.
About Global Media Exchange (GMX):
Global Media Exchange (GMX), a division of Ascent Media Group, LLC, is the first worldwide community for content owners and buyers to connect, buy and sell professionally produced content online. The site will serve as a platform to discover, license and transfer entertainment content across traditional and new media platforms and will include a comprehensive rights management solution. GMX will serve as an international platform for sellers and buyers including film studios, independent film companies and producers, video production houses, sales agents, distributors and ad agencies.
About Ascent Media Group:
Santa Monica, California-based Ascent Media Group, LLC is a wholly-owned subsidiary of Ascent Media Corporation (Nasdaq: ASCMA), which provides creative and technical services to the media and entertainment industries. Through more than 40 facilities in regions of Southern California, New York, Atlanta, London and Singapore, Ascent Media provides effective solutions for the creation, management and distribution of content to major motion picture studios, independent producers, broadcast networks.
