SANTA MONICA, CA (January 19, 2010) – Global Media Exchange (GMX), the online media content marketplace powered by Ascent Media Group, today announced a broad-based, three-year cooperation agreement with the National Association of Television Program Executives (NATPE). Both parties will work together to grow their businesses and co-promote one another online, at the NATPE Market and Conference in Las Vegas this month and through advertising and other joint marketing initiatives throughout the year.

The GMX platform offers a virtual media content marketplace that is available 24 hours a day, 365 days a year. Media content buyers and sellers can take advantage of a year-round opportunity to search, discover and market professionally produced film and television content and close transactions should they elect to do so. While the full scope of services in support of the NATPE Market and Conference won’t be in place until later this year, all attendees will be eligible for GMX priority access and other early partner on-boarding incentives.

“In today’s digital content world, we realize that technology plays a huge role in the advancement of the industry,” said Rick Feldman, President and CEO of NATPE. “This cooperation with GMX underscores our mission to serve as a facilitator, bringing together media content buyers and sellers from around the world, and enabling them to identify opportunities and create solutions that will result in a more profitable industry for everyone. We are always looking for ways to help our membership to build on the relationships forged at the Market and Conference.”

Launched in October 2009, the GMX site already boasts more than 5,000 film and television titles committed for licensing, representing all genres of content. More than 300 film and TV program buyers and sellers have already registered with GMX including NBC Universal Global Networks France, London-based ContentFilm’s Fireworks International, U.K.-based On Demand Group, Paris-based Carrere Group, alongside Lifetime TV, Disney Channel, Broadway Video Entertainment, Image Entertainment and The Food Network.

“We believe in and support the importance of Markets such as NATPE, and the need to make personal connections face-to-face,” said Mara Sternthal, SVP of business development for GMX. “We want to help Market attendees expand and build on relationships established at NATPE by providing them with an opportunity to showcase content, connect with each other and ultimately close that deal year-round. Our goal at GMX is to connect media content owners with exhibition platforms worldwide and to help buyers find the content they’re looking for easily and efficiently, using the best internet-based tools available today.”

GMX’s mission is to bring together and generate new licensing opportunities for thousands of media companies and professionals from around the world, at a fraction of the cost. The GMX media content marketplace enables distributors to monetize libraries, reach tertiary markets, market to broader audiences, and acquire market intelligence to support new and existing sales strategies.