About GMX

More channels, more media content, more complexity, more opportunity.

Digital and related internet technologies have led to an explosion of content channels and new media platforms addressing the demands of finely segmented audiences both in established and emerging global markets. These technologies have also afforded producers of both traditional and new media content, the opportunity to more easily respond to their audiences’ growing appetite for entertainment. Massive amounts of media content libraries are being created and/or transformed to address this changing distribution landscape. The result has been a significant growth in market complexity and licensing opportunities; more and new types of buyers with the potential to license more and new types of content. In a limited world of known media players and content, buyers and sellers could efficiently connect, communicate, and evaluate a licensing deal resulting in a relatively efficient media marketplace. However, this changing media landscape, and the seemingly limitless opportunities it presents has left have many professionals wondering if business opportunities are being “left on the table”.

Do more deals. Use fewer resources.

In addition to general market inefficiencies, distributors and media platforms of all types are experiencing increasing cost pressures while driving higher unit revenues (per title, per viewer HH, per subscriber, etc). On both the buyer and seller sides, many media content professionals spend time searching for information, keeping track of communications/deal points, waiting for responses, sending/receiving marketing materials, evaluating deal feasibility, and fulfilling on media deliverables. There are few standardized tools or processes to help folks focus on the critical tasks of connecting, evaluating, and negotiating/closing deals. The result is lower productivity and a less than optimal use of valuable time and resources.

GMX media exchange. Market evolution.

GMX media exchange was developed to support the film and entertainment industry in solving both of these problems. This 24/7 global media marketplace. Has the potential to bring together thousands of companies and professionals so that previously less-than-feasible or missed deal opportunities have a platform to be leveraged at a fraction of the cost. GMX is not designed to replace existing marketplaces and processes, but rather to complement them. Content sellers can unlock their library of titles, reach tertiary markets, market to broader audiences, and acquire market intelligence to support new or existing sales strategies. Content buyers get broader and deeper access to media content, find titles and related information more quickly, and more efficiently manage and control their acquisition process. For more information on GMX and its benefits, please see our Explore area.

Powered by Ascent Media. A trusted industry partner.

GMX – The Global Media Exchange, LLC is a wholly-owned subsidiary of Ascent Media Group, LLC and has been built on the foundation acquired from our media customers and their specific needs. Already a trusted partner of the media industry, Ascent Media is an industry leader serving some of the industry’s most significant players.